Short Summary: This article explains how plastic surgeons can benefit from having a social media presence.
Many plastic surgeons have shied away from the use of social media because they feel as if they will not attract an audience through the popular platforms. But plastic surgeons can easily increase business through the use of social media sites like Facebook, Twitter and even blogging, and the following are just a few ideas as to how.
1. Provide general information
The use of blogs can be a great asset for plastic surgeons. Many people have questions about plastic surgery, procedures, recovery time and a variety of other topics, and if a plastic surgeon starts a blog, they can use this as a platform to answer basic plastic surgery questions and establish themselves as an expert in their field. By providing valuable information to your audience through a blog, your audience will be more willing to choose you and your practice when it comes time to having plastic surgery.
If you have a Facebook or Twitter account, you can also link your blog articles out to your social media following, which is an easy way to increase traffic to your blog and increase your readership.
2. Show before and after pictures
The biggest way to attract an audience interested in plastic surgery is to provide before and after pictures of procedures. You can easily use social media as a way to show your audience what exactly can be achieved with different surgeries or procedures. Keep in mind that if you’re using pictures of your current or past patients, you’ll need to receive their consent if you will be showing their face or using their name. But a simple before and after picture posted to your social media accounts can be a great way to get more business.
Some people don’t realize that certain plastic surgeries or procedures can do more than make them look better, so you can use social media as a way to highlight the benefits of certain procedures. For example, let women know that breast reductions will not only help them find bras and clothes that fit, but that it can also help to eliminate back problems. The more information you can provide on the benefits of your procedures, the more interested your audience will become.
You can also educate your audience on signs of poor plastic surgery jobs. It’s possible that your audience has already received a procedure from another doctor, and you can earn business from them if the job was botched. Show pictures of poor plastic surgery jobs done by other plastic surgeons and show how you can fix it. This can help you to increase business and earn a great reputation.
4. Provide solutions
Some people suffer from skin problems or issues without knowing how to treat them. You can use social media as a way to provide solutions to your audience. For example, you can let your audience know that botox injections in their armpits can help to control intense sweating or that a small laser procedure can help to eliminate spider veins. By providing simple solutions to common skincare problems, you will attract a larger audience that didn’t realize there was a way to fix their issues.
5. Provide customer service
Many patients will turn to social media as a customer service tactic, so it’s important that you understand that you should use social media as a way to provide customer service. Make sure that you are answering any inquiries that are asked through your social media channels, and always make sure that you’re responding to any comments that are left about your business, whether good or bad.
5 Ways Plastic Surgeons Can Use Social Media reviewed by Andy Brock on March 29, 2016 rated 3.9 of 5