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Amazon announces 3 new models of its Kindle e-Reader; shipping soon

Kindle Paperwhite

Today’s Amazon Kindle event has been long awaited, and with good reason.

Amazon has dominated the e-Reader market ever since it launched its first e-Ink Kindle, and thanks to the success of its rookie effort, it has only gone on to get new hits with the likes of the full fledged Kindle Fire tablet.

Amazon had planned to announce what it had up its sleeves with its the popular e-Reader, and so it did in the event today, by announcing not one, but THREE updated models of the Kindle e-Reader.

The new Kindle will come in three versions again – a $69 Kindle that is a minor upgrade over the current $79 Kindle (albeit at a lower price); a new $119 WiFi version, and a $179 3G version.

It’s the latter two models that have all the new bells and whistles, chief among which is the ‘Paperwhite’ e-Ink display. This bit of tech from Amazon allows higher contrast ratios than ever before, much higher pixel density (212 pixels per inch, to be precise), and, most importantly, features a frontlight.

For all the success that e-Readers from the likes of Amazon and Barnes & Noble had achieved, a constant failing of their e-Ink display was their absolute lack of readability in the dark. They were way better than any backlit displays when it came to reading under direct sunlight, but they were unusable at night. B&N’s Nook with Glowlight was the first to circumvent this pesky issue, and now Amazon’s joined in the party with its own solution.

The $69 Kindle e-Reader will start shipping on the 14th of September, i.e. in barely a week from now. The Paperwhite Kindles are available for order right away, but will only start shipping at the start of next month – October 1.

Today’s Amazon Kindle event has been long awaited, and with good reason. Amazon has dominated the e-Reader market ever since it launched its first e-Ink Kindle, and thanks to the success of its rookie effort, it has only gone on to get new hits with the likes of the full…

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