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Amazon trying to replace Google Maps with proprietary tool in Kindle Fire

Amazon Maps

Amazon is about to follow Apple’s lead, and do away with Google Maps in its premier tablet offerings altogether.

While the Cupertino company’s antagonism against Google may be well documented, thanks to the umpteen iOS vs Andriod patent trials taking place in every corner of the world, Amazon Inc. has made no secret of its frosty relationship with the Mountain View search giant either.

Amazon and Google have had a strange relationship with each other over the last year or two. Amazon’s first Kindle Fire, released a little over a year back, blew away the budget sector of the tablet market while running on a heavily customized version of Android.

The Fire’s version of Android was so heavily skinned, in fact, that neither Google nor Amazon were ready to even consider the Kindle Fire an Android product, despite it technically being the largest selling Android tablet of all time.

By releasing its own Maps API now, Amazon is making no secret of the fact that it wants as little to do with Google’s Android ecosystem as it possibly can.

It is trying to create a whole new and comprehensive content ecosystem, a la Apple. Mapping locations are a treasure trove for content providers like the companies in question here, as they help in judging and customizing recommendations for a user.

The added benefit here for Amazon is that, just like Apple, it gets an even higher degree of autonomy from Google’s otherwise omnipresent services than what’s been the case so far.

Read about Amazon’s announcement for its Maps API below:

09/17/2012
Amazon Maps API
You may have noticed a new API on the Amazon Mobile App SDK tab in the distribution portal. When we announced Kindle Fire HD, we also made the Amazon Maps API available to our developer community. The Amazon Maps API makes it easy for you to integrate mapping functionality into apps that run on the all-new Kindle Fire and Kindle Fire HD. These new devices will also support location-based services through the android.location API.

The Amazon Maps API provides a simple migration path for developers who are already using the native Google Maps API on Android. Our Maps API offers two core features:

• Interactive Maps. You can embed a Map View in your app for customers to pan, zoom and fling around the world. You have the option to display a user’s current location, switch between standard maps and satellite view, and more.

• Custom Overlays. You can display the locations of businesses, landmarks and other points of interest with your own customized markers and pins.

The Amazon Maps API is available now in beta. Apply today to get access through the Amazon Mobile App Distribution Portal, and see how easy it is to add maps to your app.

Amazon is about to follow Apple’s lead, and do away with Google Maps in its premier tablet offerings altogether. While the Cupertino company’s antagonism against Google may be well documented, thanks to the umpteen iOS vs Andriod patent trials taking place in every corner of the world, Amazon Inc. has…

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