Asustek Computer, the Taiwanese tablet maker, has set high goals for 2012. It aims to sell more than 3 million tablets next year.
A Digitimes report, on global sales meeting held by Asustek last week, reveals that the company has set very high goals – at least three million units to be sold next year. Around 1.8million Asus tablets are to be sold in 2011.
Analysts believe that Asustek has six million units as the actual goal. If this goal were to be achieved, then Asustek will soar ahead of close competitor, Samsung, in the tablet market segment.
Asustek sells tablets under the series-name of Asus and has a wide-spectrum of these devices. The Asus Transformer Prime is already a well-entrenched tablet, running on the new processor Nvidia Tegra 3, a first for tablet form factors. Besides, the unique combo feature that allows the tablet to be converted into a standalone PC has plenty of buyers.
The Asus tablet series is popular for its robustness, running on one of the best processors and being easy to use, these tablets are a close runner to Kindle Fire, a basic tablet with highest sales after the iPad.
Besides, Asus will be one of the first brands to offer tablets running on new Windows 8 OS. Microsoft’s new for-tablet operating system is yet under development and is likely to be released next year.
Asus Transformer Prime is the flag bearer for Asustek Computers and setting high sales targets does predict that the tablet market segment in 2012 is going to see a lot of action. Asustek already has an excellent track record in terms of sales and follow-up in the netbook and notebook segments, which will be extended to the tablet series as well.