Barnes & Noble is sending out emails to BlackBerry users that basically states that they’re closing down their service for the platform. This will be a blow to BlackBerry PlayBook customers, many of whom have been holding out for a dedicated NOOK app for the platform. If there’s some other reason behind B&N’s move, we’ll hear about it soon.
Perhaps B&N is unable to create a good enough app for BlackBerry. After all, it hasn’t updated it since ages unlike apps on other platforms.
Meanwhile, here’s what the B&N app will and will not allow henceforth:
- Post October 5, 2011, new purchases and downloads from B&N’s store will be disallowed via the BlackBerry B&N eReader software. The content can only be sideloaded.
- Post October 5, 2011, previously purchased digital content will still be accessible and available on the device.
- Starting January 1, 2012, new and archived digital content cannot be downloaded directly to the device, only sideloaded.
- Post December 31, 2011, previously purchased B&N digital content already downloaded and/or sideloaded on the BlackBerry device will remain accessible and available to users.
It’s surprising that B&N is treating its customers like this irrespective of their confidence in a platform or their development skills. Perhaps BlackBerry B&N fans should also get together like webOS enthusiasts rooting for HP TouchPad and let B&N know what they think.
Of course, BlackBerry PlayBook customers have alternatives such as Kindle and Kobo to fall back on but they shouldn’t have to.
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