On Friday, I received an email from Barnes and Noble stating that they are launching a new product called the Nook Simple Touch with Glow Light.
After going to their product page, the thing that caught my eye was one of the bullet points stating that the reader is “Amazing in bed and at the beach”.
Boasting an instant on switch, the light promises to be a “soft glow optimized for low light reading”. This Nook is the first of its kind but will first to market provide some lift to their ereader lines.
What traditionally has plagued the ereaders is the lack of ability to read in the dark. I have mentioned previously one of the things that I like to do is read in my iPad before I go to sleep. I can catch up on some reading and simply put the device down once I get tired.
However, the iPad is not so good at reading “at the beach”. It is very difficult to read in direct sunlight.
But I have found that the other benefits of having a full fledged tablet far outweighs this attractive option. I guess what I’m saying is that I’m willing to give up being able to read outside in order to have tablet features.
What remains to be seen, is whether this type of feature will catch on with the ereader market. Will people be willing to spend the few extra bucks in order to read in the dark.
Or would they rather go ahead a purchase a Kindle Fire that provides tablet features at an affordable price.
Priced at $139, it is positioned nicely in the middle. Just above the lower end ereaders but cheaper than the Nook Tablet.
The decision may simply come down to customer loyalty. Existing Barnes & Noble customers may find this option very appealing.
But will it be enough to sway new customers to give the new Nook a try.
Time will tell. Stay tuned.
Release ID: 293