Blackberry has announced that it will be launching a cross platform version of its renowned BBM (Blackberry Messenger) service to the two leading mobile operating systems of today – Android and iOS.
With BBM being the USP of Blackberry devices from time immemorial, is this a step towards salvaging the beleaguered Canadian company, or is it another nail in its coffin? Read on to know more!
In an ideal world, BBM’s reliability and versatility would attract current owners of Android and/or iOS phones and tablets to Blackberry devices instead.
In case these users have never ventured outside the two leading operating systems of today, they could be intrigued by an app like BBM, and go on to try out Blackberry’s very own modern OS – the Blackberry 10.
Old Blackberry users, on the other hand, could be tempted to go back to try out the OS they ditched for iOS/Android, and find out just how much of a makeover it has received. Sounds perfect, doesn’t it?
The reality is starkly different, however. BBM was once a revolutionary service that drove people to buy Blackberry phones.
However, just like Android and iOS phones and tablets quickly equaled and then improved on Blackberry’s core strength (email), various developers went on to make apps that now equal or improve on Blackberry Messenger itself.
The likes of Whatsapp, Kik, WeChat, KakaoTalk, Viber and the like do everything that the BBM does, and more. Heck, even Google has turned its Gtalk chat service into the Hangouts app is just as able a BBM alternative as any.
BBM could in fact be the last rope holding current Blackberry users back from ditching their phones and moving on to the iPhones and Samsung Galaxy Tabs of the world – modern devices which let them access other key apps such as Instagram and Spotify.
In effect, a cross-platform BBM could very well be the death knell for the Blackberry userbase, from the looks of it. Only time will tell how this pans out!