Household vacuum cleaners are electrical appliances utilized to clean floors and carpets using suction. Vacuum cleaners are available in different sizes and models including handheld devices, battery-powered, central vacuum cleaners, and others. Household vacuum cleaners market is a part of household appliances industry, which is growing steadily owing to increase in purchasing power, rise in health & hygiene concerns, and growth in working population.
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The market is driven by high disposable income, better infrastructural facilities, and rise in demand for automated & less time-consuming cleaning solutions. Increase in urban population and improved standards of living in developing economies supplement the market growth. Increase in tech-savvy population and innovation in conventional household vacuum cleaners is expected to boost the demand for energy-efficient products in the market.
Vacuum cleaners help in improving efficiency and are eco-friendly in nature, thus preventing dust allergies in asthma patients. However, low awareness in remote areas and high energy consumption inhibit the growth of the market. Manufacturers have developed small handheld and robotic cleaners to tackle this situation. EU regulation, that restricts the usage of vacuum cleaners above 900 watts, is also expected to affect the sales of the powerful upright, canister, and drum vacuum cleaners in the European market.
The major players profiled in this report include AB Electrolux, Haier Group Corp., LG Electroncis, Inc., Miele & Cie. KG, Samsung Electronics Co., Ltd., Dyson Ltd., Bissell Inc., iRobot Corporation, Panasonic Corporation, and Koninklijke Philips N.V.
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The household vacuum cleaners market is segmented based on product type, mode of sale, and geography. It is analyzed across four regions, namely, North America, Europe, Asia-Pacific, and LAMEA, along with their prominent countries. Based on product type, the market is segmented into upright, canister, central, drum, wet/dry, robotic, and others. These vacuum cleaners are used for household cleaning purposes. Upright cleaners dominated the market with 30% market share in 2015. The robotics sector is expected to grow at a highest CAGR during the forecast period, owing to the rapidly increasing demand for automation by tech-savvy consumers.
Based on geography, Asia-Pacific is projected to dominate the market, due to rise in consumer preference to switch from conventional cleaning techniques to automated cleaning solutions. Rise in disposable income and growth in awareness about the benefits of vacuum cleaners are other factors that contribute to the market growth.
Increase in health concerns and rise in awareness have augmented the demand for vacuum cleaners, thus resulting in the rise of demand for different types of vacuum cleaners. Canister cleaners are among the most common vacuum cleaners preferred by consumers.
Rise in disposable income:
Increase in disposable income of an individual is one of the top impacting factors for the vacuum cleaners market. Disposable income allows the consumer to spend more on luxury household appliances and on enhancing lifestyle, along with scope of investment leading to increased sales of consumer electronics products.
Increase in rate of urbanization:
Rise in urban population is one of the impacting factors for the vacuum cleaners market. Urban culture influences the individuals’ living style. Presently, most of the world’s population resides in rural areas. As per data released by the United Nations, about 54% of the world’s population resided in urban areas in 2014, and it is expected that this percentage is expected to increase during the forecast period. Moreover, the increase in dual working household population in urban areas fosters the demand for vacuum cleaners.
Chapter: 1 INTRODUCTION
1.1 Report description
1.2 Key benefits
1.3 Key market segments
1.4 Research methodology
1.4.1 Secondary research
1.4.2 Primary research
1.4.3 Analyst tools and models
Chapter: 2 EXECUTIVE SUMMARY
2.1 CXO perspective
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Chapter: 3 MARKET OVERVIEW
3.1 Market definition and scope
3.2 Key findings
3.2.1 Top impacting factors
3.2.2 Top winning strategies
3.2.3 Top investment pockets
3.3 Porters five forces analysis
3.3.1 Presence of large number of suppliers and threat of backward integration moderates the bargaining power of suppliers
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