A new report indicates that Google may halt its successful relationship with ASUSTeK Computers in making Nexus tablets, and go on to line up LG as a replacement instead.
Google has managed to make a name for itself by teaming up with OEMs like ASUS and Samsung for manufacturing Nexus devices, i.e. smartphones and tablets with direct software support from Google itself.
In the tablet space, while it has made a 10” inch variant of a Nexus tablet with Samsung, its true ace in the pack has been the Nexus 7, both old and new, and both made by collaborating with ASUS.
That doesn’t look like it’ll continue, as the noted analyst Ming-Chi-Kuo has in a new report claimed Google will drop ASUS and partner with LG for the next Nexus to be released in 2014.
Although there doesn’t seem to be any discernible logic to that at first glance, given that the first Nexus 7 was well-received by the standards of a non-Apple tablet, and the new (though yet to be launched) Nexus 7 has received rave reviews from every corner of the tech world, there may be something to this after all.
For starters, Google and LG have collaborated once already, on the Nexus 4 smartphone, and to great effect to boot.
Moreover, LG’s Display subsidiary is noted for its high quality IPS displays (to give you an hint, even Apple sources iPad displays from them), and given that the new Nexus 7 has a stunning 1920 x 1200 display, it all adds up to show that Google is taking the display resolution wars seriously.
While this does seem like a great idea on paper, LG Display has struggled with delays due to the yield issues plaguing the 2nd gen iPad Mini with Retina display, to the point that Apple has roped in Samsung to help with meeting their targeted release schedules. A 7” tablet like the Nexus could pose the very same challenges for LG as well.
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