iPad Threat: Kindle Fire? No – Asus Eee Pad Transformer Prime? Yes

by Andy Brock on December 1, 2011

Asus Eee Pad Transformer PrimeSince the release of the Kindle Fire, there have been numerous opinions as to whether it can take on the market leader iPad but Asus Eee Pad Transformer Prime is set to pose a bigger threat to Apple’s dominance.

In a category of its own
Priced at $199, smaller form factor and no camera, the Fire simply lines up in a different market space than their Apple counterpart. Try web browsing on the 7 inch slate as opposed to the iPad. But consuming video content, now that is a different story. So, features alone seem to put it in a different category. Make no mistake, the Fire is a legitimate tablet product but these considerations will more than likely attract a different level and class of user. If I were to recommend a cheaper tablet for a casual user then I would be remiss if I didn’t recommend the Fire. With its price and rich user interface that is tied in to Amazon’s already fantastic services, this tablet is hard to beat.
Strong competitor
The new Asus Eee Pad Transformer Prime on the other hand, has the potential be a legitimate threat to the iPad. Arriving in two weeks, the Prime with its dock is a cross between a tablet and a laptop.
The available docking station adds to the price by $149 but allows you to use it like a laptop. The Prime’s internals have been beefed up with the quad-core Tegra 3 chip by NVidia making it one of the most powerful (in terms of horsepower) tablets on the market. In addition, the dock has an additional battery, thus giving it a total of 18 hours of battery life.
With a similar form factor to the iPad at 10.1 inches and price, 32 GB of storage and an 8-megapixel camera, the Prime measures up to the iPad in many categories. Add on top of that, the docking capability that allows the business professional to be productive most anywhere, this slate may be the biggest threat yet to Apple.

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{ 1 comment… read it below or add one }

Anthony December 1, 2011 at 8:33 pm

I don’t know about that, the Asus Transformer Prime is launching at $500. We’ve seen Android tablets need to be priced lower to sell any large volume. The Kindle Fire is selling great at $199. I don’t see people spending $650 total for the Prime and keyboard.
Not to mention that the iPad 3 will be coming out in early March with it’s own quad-core, possibly retina display, and presumably the “rogue” PowerVR chipset. Assuming that launches at the same $500, the iPad 2 will drop to $400 and the iPad 1 to $300. The longer Android manufacturers struggle the harder it’s going to be for them.


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