The iPad Mini has been a rather polarizing device, even by Apple’s standards.
There has been the whole hullabaloo about whether it really does offer any value for money at its staggering $329 starting price for its base model, and that’s better dealt with in our ‘Mini’ review for the new Apple tablet. What we’re more concerned about though are the implications of the iPad Mini’s addition to Apple’s tablet lineup.
A recently released report from ABI Research has revealed that the iPad Mini has cannibalized the sales of Apple’s usual 9.7 inch iPad tablets.
The report indicates that while Apple still has a 55% market share in tablets in the previous quarter, a figure that is also the lowest ever for iPads. On the other hand, Android tablets have seen their share increase to 44%. The whopping 14% dip for iPads is explained by the assertion that it “has caused demand for standard iPad models to shift down-market”.
While it can be argued that Apple wouldn’t mind its sales getting cannibalized by its own tablets, as long as it has the overwhelming majority in the tablet market in terms of market share, it doesn’t set a healthy precedent in the long term.
Should a future iPad Mini version be plagued by any unexpected problems (such as the iPhone 4’s Antennagate, or the iOS 6 Maps fiasco), Apple’s normal iPads, having been undercut by the Mini for some time, will take a while to recover any possible demand deficits for the iPad Mini.