Kobo devices may not yet reach the level of success that Amazon Kindle has. To be fair, very few have. But it does not stop the company behind the e-reader device to secure relationships with several hardware partners, which include wireless providers, tablet manufacturers, and e-reader OEMs. Pushing for an open platform-based e-reading service, Kobo has successfully lined up RIM and Samsung.
The result of this partnership gives Kobo access to over 20 million potential consumers. In turn, these people gain access to more than 2.2 million e-books, newspapers, and magazines that Kobe has to offer for their portable devices.
Meanwhile, as part of its efforts to compete with the big guns, such as Amazon and Barnes and Noble, Kobe has also initiated a new Partner Program, which enables its partners to offer to their customer e-reading solutions — supported by Kobo. These partners will be given discretion to distribute the Kobo app that can connect their respective devices to Kobo e-reading service.
Available in over 100 countries, Kobo does not only sell e-books, but the company also sell e-reader devices that can hold up to 1000 digital books.