Barnes & Noble has tied up with Appcelerator to get more apps for NOOK Color. Appcelerator is a very popular enterprise-grade cross platform development platform that’s used by more than 1.5 million developers across the globe. The platform has been used to deliver more than 25,000 cloud-connected, mobile, desktop, and web applications that are used by millions of users every day. This is sure to attract more developers towards NOOK’s app store. More goodies for us!
NOOK Color, as you know, is already a top seller because of its eReader and extended tablet capabilities. The device delivers a great reading experience for books, children’s interactive books and comics, newspapers and magazines. With the addition of Flash and apps for Android, NOOK Color’s success graph has been going straight up. The device is quite easy to hack and people love the value they get from Android 2.2 that’s running underneath B&N’s layers.
Now that B&N has tied up with Appceleration, apps growth will be on an accelerated path. We’ll probably know more around September 18-20 when B&N makes an appearance at Appcelerator’s CODESTRONG 2011 developer conference. This is quite exciting. NOOK Color is about to get even better than before … it’s an unbeatable combo of device and services for $250.
NOOK Touch, the black and white E Ink reader with touchscreen is another B&N offering that’s become a favorite. Again, there’s Android underneath. The $139 slate just got more attractive with a price of $112, albeit for a pre-owned and certified device. That means the slate was returned by a customer, checked, tested, repackaged and is now ready to leave stores. For the $27 discount, you get the same warranties and accessories as a brand new NOOK Touch –unlimited online technical support, 90 day phone support, 1 year limited warranty, microUSB cable, and A/C adapter.
Meanwhile, the NOOK Book Store has been redesigned and the new look is as straightforward as it can be. You could even say it’s oversimplified but nothing wrong with that.
Looks like B&N is getting ready for the heightened competition Amazon Kindle will bring to the playing field. Both devices are priced equally. It’s all going to depend on how B&N and Amazon market their devices and the value they deliver to customers.
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