Amazon has just reported that the latest Kindle eReader has become their best selling product in history, surpassing the profit made from the sale of ‘Harry Potter and the Deathly Hallows’.
Kindle 3 with the 3G and Wi-Fi version is undoubtedly the most popular eReader in the fierce digital reader market today. Though exact sales figures have not been disclosed, millions of all-new Kindles have been sold in just 73 days of this holiday quarter. This is more than the number of “all” Kindles sold in 2009.
The new Kindle is 21% smaller and 15% lighter than its predecessors, has a faster page refresh rate, rubberized back for easy holding, storage of 4GB (up by 2GB), 4 weeks of battery life (without wireless; double the life of previous Kindles), and slight changes in button placements that make the device very reader friendly.
Jeff Bezos, Amazon.com founder and CEO remarks, “Customers report preferring Kindle for reading because it weighs less, eliminates battery anxiety with its month-long battery life, and has the advanced paper-like Pearl e-ink display that reduces eye-strain, doesn’t interfere with sleep patterns at bedtime, and works outside in direct sunlight, an important consideration especially for vacation reading. Kindle’s $139 price point is a key factor – it’s low enough that people don’t have to choose.”
Good going, Amazon.