The next couple of weeks are going to be very interesting. The new Nook Color is rumored to be released on November 7th followed by the much anticipated Kindle Fire on November 15th. Both products have a lot of promise and potential but who will ultimately win out.
The early stages of the e-Reader battle were fairly uneventful. The Nook and Kindle both took significant portions of the market, and nothing really changed until the iPad began to seriously compete in the e-Reader market. As the iPad began to gain traction, Barnes and Noble was quick to add tablet functionality to the original Nook color. Though the Nook had some time to reign as the sole e-Reader/tablet combination device, the Kindle Fire has been positioned as legitimate competition. The question remains whether or not the newest iteration of the full-featured Nook will actually be able to compete with the newest version of the Kindle.
In the battle of the Nook Color vs Kindle Fire, it seems that the new version of the Kindle has several advantages. Though the two systems seem closely matched in terms of actual operating power and ability, many testers have stated that the Fire’s operating system is superior to most other Android platforms. The Fire also has the backing of Amazon.com, a source that has not only books but video and music capabilities.
With the huge technology infrastructure at its fingertips, Amazon has a huge advantage to not only scale the product but also provide a more seamless user experience to all of their multimedia files.
This may make it quite difficult for the Nook Color to compete on an open market. The Color 2′s one saving grace is that it is a known quantity – as an upgrade of an existing platform, it is more likely to work in a stable manner since it is not a brand new product.
However, there is some potential downside. The newest version of the Nook has many disadvantages in dealing with the new competition from Amazon, but the main disadvantage lies in the media blitz from the online giant. With television commercials and emails going out on a daily basis, more new adopters are likely to go with the Kindle. While the Color seems to be a fine machine and a great addition to the Nook family, it simply cannot compete on an equal footing with the Kindle Fire.
It might be able to steal some market share if it is able to come out with a lower price tag than the expected $199 for the Fire.
Time will tell who wins out between the two but my money is on the Kindle Fire.
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