The Apple iPad is unarguably the premier tablet in the market today, with most customers considering it to be an aspirational piece of tech that they crave to have.
The Amazon Kindle Fire, though, has managed to find a niche of its own, as it burns a significantly smaller hole in its buyers’ pockets as compared to the iPads, and hence has managed to capture its own corner in the market.
A new survey released by comScore has further reiterated the fact that both the iPad and the Kindle Fire have a lot to offer to customers.
The survey was conducted across 6000 tablet users, and asked them to rate their tablets on a scale of 1 to 10. The iPad ended up scoring a table topping 8.8, but the Kindle Fire was no slouch either, as it was hot on the heels of the Apple slate with an 8.7 rating.
Among the other interesting pieces of information that could be gleaned from the comScore report was that Kindle Fire owners were predominantly (56.6%) female, while the iPad had marginally more male users (52.9%). Moreover, both the iPad and the Kindle Fire seemed to be more popular with an older (35+ years old) demographic.
[source: comScore]
