Socios.com Announces Partnership with Alfa Romeo for São Paulo Grand Prix
In an exciting announcement made on Friday the 13th, Socios.com revealed its exclusive partnership with Alfa Romeo for the São Paulo Formula 1 Grand Prix. As part of this collaboration, the Socios.com app is offering fans a chance to win two tickets to attend the São Paulo GP from the Italian team’s hospitality suite, granting access to the paddock at the José Carlos Pace Circuit. Additionally, winners will have the opportunity to choose the message that will be engraved on the cars of drivers Valtteri Bottas and Guanyu Zhou.
To participate in this campaign, fans must possess a minimum of five (5) Alfa Romeo (SAUBER) Fan Tokens, available for purchase on the Socios.com app. Creativity is also a key requirement.
For those unfamiliar with the technology, Marina Fagali, PR Manager at Socios.com in Brazil and Portugal, describes Fan Tokens as digital access keys that unlock exclusive features in the app. They also allow users to redeem prizes, rewards, and experiences that money can’t buy.
“Socios.com Fan Tokens are digital assets with the team’s branding, providing access to an exclusive community, unique rewards, and benefits,” explains Marina. “They are known as utility tokens since they are not used as a form of payment but rather have a clear, objective, and defined utility: granting access to this community and being rewarded for being a part of it.”
Launched in January 2022, the official Alfa Romeo Fan Token allows supporters of the Swiss racing team to enhance their relationship with the F1 organization through the redemption of exclusive rewards and participation in private polls. Socios.com is also responsible for the official Fan Token of the British Aston Martin (AM) team.
“The São Paulo Grand Prix is much more than a race. It is a celebration of motorsport history and Brazilian culture. Therefore, we want to give the most passionate fans the opportunity to be part of this historic moment that takes place at Interlagos,” Marina elaborates.
With this exciting partnership, Socios.com and Alfa Romeo are bringing immersive experiences to fans and revolutionizing fan engagement in the world of motorsport.